MONTGOMERY WARD
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MONTGOMERY WARD
Catalog sales/retailer that has subcontracted various domestic and international manufacturers to private label various brand names under the Montgomery Ward conglomerate.
Montgomery Ward shotguns and rifles have appeared under various labels and endorsers, including Western Field and others. There have literally been hundreds of various models (shotguns and rifles) sold through the Montgomery Ward retail network. Most of these models were manufactured through subcontracts with both domestic and international firearms manufacturers. Typically, they were "spec." guns made to sell at a specific price to undersell the competition. Most of these models were derivatives of existing factory models with less expensive wood and perhaps missing the features found on those models from which they were derived. Please refer to the Store Brand Crossover Section in the back of this book under Western Field for converting Montgomery Ward models to the respective manufacturer.
To date, there has been very little interest in collecting Montgomery Ward guns, regardless of rarity. Rather than list Montgomery Ward models, a general guideline is that values generally are under those of their "1st generation relatives." As a result, prices are ascertained by the shooting value of the gun, rather than its collector value.

From Blue Book Publications:


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