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Catalog merchandiser that, in addition to selling major trademark firearms, also private labeled many configurations of firearms (mostly longarms) under a variety of trademarks and logos (i.e., J.C. Higgins, Ted Williams, Ranger, etc.). Sears discontinued the sale of all firearms circa 1980, and the Ted Williams trademark was stopped circa 1978.
A general guideline for Sears Roebuck and related labels (most are marked "Sears, Roebuck and Co." on left side of barrel) is that values are generally lower than those of the major factory models from which they were derived. Remember, 99% of Sears Roebuck and related label guns get priced by their shootability factor in today's competitive marketplace, not collectibility. An extensive crossover listing (see Storebrand Cross-Over List) has been provided in the back of this text for linking up the various Sears Roebuck models to the original manufacturer with respective "crossover" model numbers.

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